Marketing Gone Too Far

So now Kalashnikov (popularly known as AK-47) is being rebranded. Any wild guess as to what they are doing about it? It’s rebranded to be projected as a weapon of peace. I don’t see the need to do this. This weapon, when used to shoot, is still going to kill.

If there is agendum that is truly noble, something that is not sinister, I fail to see it. Here’s the complete article – http://timesofindia.indiatimes.com/world/europe/Kalashnikov-rebrands-AK-47s-as-weapons-of-peace/articleshow/45367702.cms

All I have to say to this is – seriously?

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